Sunday Times wine club is the largest, longest running and most successful wine club in the world. Visionmill was called on to produce a demo wine video to be used in promotion and sales through Times Wine Club. Mountadam Winery in the Eden Valley, South Australia, was the chosen winery.

Visionmill scripted and co-ordinated the production from our Maine office. Liaising with "Times". A crew was arranged in South Australia and on camera presenters auditioned via online video.

Visionmill Production Managers arranged all transport, accommodation, meals and scheduling with Mountadam Winery as well as Producers finalizing scripting and shot requirements.

The three person crew shot at Mountadam for three days, with "dailies" being sent back to the US as low res proxies after each day wrapped. Feedback was sent to the crew prior to the next days shoot.

Full Res HD masters were Fedexed to Visionmill where graphics and titling had been prepared.

Post production: Edit, graphics, and primary color grading was completed in-house at Visionmill's Studio. Low Res "approvals" in quicktime and wmv formats were sent to London via the web. Once approved color grading and final adjustments were made before the final video was uploaded to a client viewing page for screening directly from the web in London.

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Case Study - Sunday Times (UK) Wine Club


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